Ludus: Track and Field Tours

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Ludus Sports was created in 2003 as a solution for families and friends of athletes for the 2004 Athens Games.  With clients ranging from AMD to 1500/5K gold medalist Hicham El Guerrouj, Ludus quickly established a market for the Summer Games fan.  Olympics

Adam and Jessica Dailey, Ludus’ founders, were high school sweethearts who went on to compete together at the University of Arkansas.  With Nine (9) National Championships and 17 NCAA All American honors between the two of them, the Daileys both finished off their accomplished careers at Arkansas with appearances at the 2000 U.S. Olympic Trials.

Almost 4 years and 3,000 clients later, Ludus still has the same objective: to give people the experience of a lifetime without spending their life savings. 

Ludus’ portfolio of events keep changing and their reputation keeps on getting better.  Spending over a year based in Turin, Italy, Ludus hosted thousands of clients during the 2006 Winter Olympics.  With a staff of 20 during the Games, over 30 hotel properties, and a 124 page guide available free to the public, Ludus managed to become one of the leaders in the industry.

In 2005, Ludus opened the Festival Division of Ludus Tours.  Focused on Oktoberfest in Munich and Pamplona’s Running of the Bulls (San Fermines), covering Europe’s biggest (and most fun) events.  In June 2007, Ludus signed an exclusive agreement with USA Track and Field to become the Official Tour Operator and Hospitality Provider for USATF. Shortly thereafter, Ludus became the Official Sponsor of USA Triathlon.

When you need a reliable company who knows sports, knows the industry and understands the customer, think about making your next vacation a Ludus adventure.  If you’re looking for the traditional tour to China where you stay on a bus and eat at tourist joints, look elsewhere.  If you want authentic, fun and different tours, come and join us.

While we can’t guarantee your favorite athlete will win a gold medal, we can assure you that you’ll have a great time with Ludus for your 2016 Summer Games experience in Rio Join us in August for an experience you'll never forget.

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